Saffron - the Miracle Spice

Since time immemorial, saffron has occupied a special place in the culture and tradition of people across India, Persia, Europe, and Africa. For thousands of years, saffron has perfumed the halls and temples of India, made Cleopatra more alluring (she was purported to have saffron added to her bath), and decorated the streets of ancient Rome.

Saffron, the miracle spice, has special mention in the Bhaava Prakaasha Nighantu, a classic Ayurveda treatise. This text lists the properties of saffron as follows:

Quality:
retains oiliness on the skin thereby reducing dryness
Actions:
  • Improves skin complexion; promotes natural colour of skin
  • Skin brightening - anti-bacterial properties help to clear hyper-pigmentation
  • Antioxidant - scavenges free radicals
  • Generally pacifies aggravations that can cause skin problems

All of these qualities help make saffron a powerful and holistic skincare ingredient - the miracle spice.

More expensive than gold!

Three tiny threads, the stamen, are painstakingly harvested from each Crocus sativum flower by hand, making the per gram cost of pure, high-quality saffron more expensive than gold! Approximately 15,000 flowers are needed to produce just 100 grams of dried saffron.

The active ingredients within saffron are then extracted and added to the NVUS skincare formulations to make NVUS a truly unique and exclusive aging-care cream.

* NVUS would like to thank our Ayurveda advisor, Dr. Anil Kumar (click here for profile), for his support in bringing the virtues of authentic Ayurveda to our line of Awareness products.